If you don't know Gymshark is a sports apparel business common in society today. The company Gymshark started in the UK in the year of 2012. The company actually started with selling supplements before clothing. So how did Gymshark become a 1.3 billion brand?
Facts:
- Gymshark had came up with a motto "stay humble" and fans started posting instagram pictures wearing Gymshark gear, using the instagram hashtag #stayhumble
-Gymshark has a clear target audience which is 18-25 year olds whos lives revolve around fitness, fashion, and music.
-Gymshark partnered with two youtubers for their influencer marketing model. The company uses Instagram influencers as well as sponsoring professional athletes.
-Gymshark houses 500 team members and aims to create a culture where "every morning feels like Christmas morning"
-Gymshark has its own training facility called the Gymshark Lifting Club reserved for team members and invitation athletes only.
Summary:
Gymshark had become a 1.3 billion brand by dreaming big and staying humble, documenting and sharing the growth of the company, building relationships with influencers, and pleasing the growing customer base.
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